Peter Baril
An influential UX leader with proven success delivering results on high-priority initiatives. Empowers others to their fullest potential while providing clarity and direction to multiple cross-functional teams.
An influential UX leader with proven success delivering results on high-priority initiatives. Empowers others to their fullest potential while providing clarity and direction to multiple cross-functional teams.
Career
2011–present
Fidelity Investments – Vice President of User Experience
Strategically leading the design and product direction of the flagship mobile app, primary customer web experience, and the online retail marketing channel. Some notable accomplishments include:
Leadership:
• Effectively managing large UX teams across multiple continents
• Instrumental in driving executive-level decision making
• Working collaboratively across multiple disciplines to deliver high-quality products
Complexity:
• Developing learning agendas for large-scale customer research efforts
• Established go-to-market digital strategies for both web and mobile
Scale & Impact:
• Highly influential in the creation and adoption of an enterprise design system
• Helped to spearhead and mature the first live A/B testing program
• Managed design and rollout of a content migration of over 700 templated pages
2002–2011
Small Business - Founder
Attract and maintain clientele, contractual hiring, creative strategy and delivery of digital experiences, brand development, and environmental design. Some notable clients include: Motorola, Camper Shoes, Kenneth Cole, Aclara Technologies, Liberty Mutual, Tufts Health Care, and Tufts University
1999-2002
The Boston Group – Senior Designer
Worked with creative directors and senior copy writers to roll-out national advertising campaigns, collateral systems and direct mail programs driving customer response acquisition.
1997–1999
Ski Market – Art Director
Developed consistent marketing campaigns across various forms of traditional media and in-store programs
helping to increase sales across their 27 store operation.
helping to increase sales across their 27 store operation.
Education
1993–1997
Massachusetts College of Art – Graphic Design, Messiah College – Fine Arts
Massachusetts College of Art – Graphic Design, Messiah College – Fine Arts
Skills
Building and managing teams, Agile practices, product design strategy, presentation/storytelling, design thinking, workshop facilitation, journey mapping & user flows, wire-framing, rapid prototyping, UX research, design systems, mobile design for iOS & Android, and web design